Then, you can choose to invite people and finally start using the app. You are then allowed to choose three contacts who take your “best photo”. Once authenticated, you can enter your data – name, username, and photo. This is followed by acquisition of permission for the app to access camera, contacts, notifications, age, and mobile number, which is then authenticated by a passcode. On downloading and launching the app, a small teaser provides a brief overview of the app. The app is currently available for iOS users. The app reportedly had half a million pre-installs on the day of the launch. Thanks to a perfectly executed marketing plan that included pre-launch TikTok hype cycle and post-launch social buzz, including favorable tweets by its backers. Poparazzi ascended to the top of Apple’s App Store in 24 countries within a day of its launch. There has commenced a move to back off from traditional selfie-rich social media platforms such as Instagram, and increasing patronage to alternatives such as Minutiae, Vero, Oggl, Dispo and now, Poparazzi.Īnother reason for the instant popularity of Poparazzi is that its public launch happens at a time as a symbol of reunion and interaction after a year-long pandemic induced social isolation. Many research studies are showing the damaging effects of the selfie on the human (especially youngster’s) psyche. There has been increasing discontent with the selfie phenomenon in recent years. It removes the possibility of manipulating the image and allows capturing the reality of the moment in digital amber, warts and all. In short, Poparazzi is a photo-sharing app that helps capture and share candid images among trusted contacts. While you can continue to revel in your own digital image, you are not the one holding the camera at arm’s length to get that perfect shot. Thus, your friends/family/acquaintances become your own personal paparazzi. Poparazzi holds your pictures, but only those taken by others, which, according to the developers of the app, takes away the pressure to be perfect. Image courtesy: App Store What is Poparazzi? So much so that we even have a selfie-day – June 21st! Like Bill Nye, the Science guy, if you feel that the ‘selfie fatigue’ is shortening your life, Poparazzi is the way out to put the photographer in you behind the lens and not on both sides of it. It has fuelled the never-ending pursuit of the perfect photo of oneself to be shared with the world in a self-aggrandising effort at glamorizing existence. Selfie-craze has plagued the world for decades now. Ninety-three million selfies are taken every day, which works to 64,583 narcissistic photos per minute. Did you hear about the app called "Poparazzi"? It is a booming teen sensation and now, the No.1 on App store.
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